Day: July 14, 2017

Delivering Scalable Self-Service Analytics

Within 48 hours of launching Google Analytics as a free product, virtually all of Google’s servers crashed. Eric Schmidt called this Google’s “most successful disaster.” Why would a free product, whose hardware requirements melted down a datacenter, be worth it? Wesley Chan, the creator of Google Analytics, later said that, “Google Analytics generates about three billion dollars in extra revenue,” as noted in Steven Levy’s book, In The Plex. Google Analytics allowed Google’s...