The tracking and targeting of our online lives is no secret. Once we browse to a pair of shoes on a website, we are reminded about them in a retargeting campaign. Lesser known efforts happen behind the scenes to accumulate data and scan through it in realtime, delivering the perfect personalized campaign. Specificity and speed are converging to deliver nano-marketing.
If you are a business leader, you’ll want to stay versed in these latest approaches. If not, as a consumer, you’ll likely...
by Gary Orenstein
Data is changing. You knew that. But the dialog over the past 10 years around big data and Hadoop is rapidly moving to data and real-time.
We have tackled how to capture big data at scale. We can thank the Hadoop Distributed File System for that, as well as cloud object stores like AWS S3.
But we have not yet tackled the instant results part of big data. For that we need more. But first, some history.
Turning Point for the Traditional Data Warehouse
Internet scale workloads that emerged in the...
Adaptation and Reinvention
Long term success hinges on adaptation and reinvention, especially in our dynamic world where nothing lasts forever. Especially with business, we routinely see the rise and fall of products and companies.
The long game mandates change, and the database ecosystem is no different. Today, megatrends of social, mobile, cloud, big data, analytics, IoT, and machine learning place us at a generational intersection.
Data drives our digital world and the systems that shepherd...
The history of SQL, or Structured Query Language, dates back to 1970, when E.F. Codd, then of IBM Research, published a seminal paper titled, “A Relational Model of Data for Large Shared Data Banks.”
Since then, SQL has remained the lingua franca of data processing, helping build the relational database market into a $36 billion behemoth.
The Rise And Fall of NoSQL
Starting in 2010, many companies developing datastores tossed SQL out with the bathwater after seeing the challenges...
A customer asks potential vendors – I need a pig that can fly. Whoever can get me one, wins the deal.
Vendor 1 – The Engineer says “There is no such thing as a flying pig. Do not waste our time. We are not interested.”
Vendor 2 – The Geneticist says “I am going to create a new species of pig – one with wings.” He goes to work on a flying pig. He never comes back.
Vendor 3 – The Practical One says “Flying pig indeed! Yes, we can get you one.”
by Krishna Manoharan
As repositories of highly sensitive, confidential, and valuable business data, databases are the crown jewels of every organization. Successful businesses not only supply accurate and timely data, they must protect it as well. Security provides a critical competitive edge for any high functioning database. So database providers must prioritize protecting data in order to gain loyal customers who can trust the systems set in place to properly guard valuable information.
In our latest enterprise...
by Emily Friedman
MemSQL has a full show schedule in May and we hope you can visit us at one of these events.
GEOINT: May 15-18, Orlando
May 15-18, 2016, Gaylord Palms Resort and Convention Center, Orlando, Florida
MemSQL is at booth 1514
GEOINT Symposium is the nation’s largest gathering of industry, academia, and government to include Defense, Intelligence and Homeland Security Communities.
GEOINT is hosted by USGIF, the United States Geospatial Intelligence Foundation
MemSQL will be...
We live in a burgeoning on-demand economy. Services have transcended the physical establishments of restaurants, banks, and shopping malls with universal facilitation by mobile applications. Hordes and hordes of application choices. And we depend on them daily.
It begins with the drop of a pin. Uber arrives at your door several minutes later and off you go to the gym. Now it’s Fitbit’s turn to perform, as it tracks heart rate and chimes gently to let you know workout goals for the day have...
Prediction 1. The industrial internet moves to real-time data pipelines
The industrial internet knits together big data, machine learning, and machine-to-machine communications to detect patterns and adjust operations in near real time. Soon the industrial internet will expand by definition to include the Internet of Things.
The detection of patterns and insights often comes with a price: time. While the goal of machine learning is to develop models that will prove useful, dealing with large...
by Eric Frenkiel
Photo: Martin Taylor
We often hear “How can I use MemSQL together with my Oracle database?”
As a relational database, MemSQL is similar to an Oracle database, and can serve as an alternative to Oracle in certain scenarios. Here is what sets MemSQL apart:
MemSQL is a distributed system, designed to run on multiple machines with a massively parallel processing architecture. An Oracle database, on the other hand, resides in a single, large machine, or a smaller fixed cluster size.
by Steven Camina