appsflyer

Real-Time Analytics Case Study

AppsFlyer Shares Journey to Real-Time Analytics Using MemSQL

At Reversim Summit 2016, AppsFlyer, a SaaS mobile marketing analytics and attribution platform based out of Israel, presented their MemSQL use case. Yulia Trakhtenberg, Data Team leader at AppsFlyer, shared her team’s story and spoke about why the MemSQL in-memory scalable database provided the best solution for their problems. Problem AppsFlyer aggregates some 8 billion daily events in real time and their solution could not handle this amount of data using their current solution. Their team...