Success in the mobile advertising industry is achieved by delivering contextual ads in the moment. The faster and more personalized a display ad, the better. Any delay in ad delivery means lost bids, revenue, and ultimately, customers.
Manage, a technology company specializing in programmatic mobile marketing and advertising, helps drive mobile application adoption for companies like Uber, Wish, and Amazon. In a single day, Manage generates more than a terabyte of data and processes more than 30...
by Kevin White
Teespring is revolutionizing retail, giving entrepreneurs the opportunity to build and grow their brands via its ecommerce platform. Teespring makes it easy for anyone to create and sell high-quality products people love, with no cost or risk. Since 2012, Teespring has shipped more than fifteen million products around the world.
Understanding Real-Time Buyer Activity
Teespring was growing its community at a rapid pace. To further this growth, they wanted to connect vendors with...
by Lesia Myroshnichenko
Kellogg Company is the world’s leading cereal company, second largest producer of cookies, crackers, and savory snacks, and a leading North American frozen foods company. With 2015 sales of $13.5 billion, Kellogg produces more than 1,600 foods across 21 countries and markets its many brands in 180 countries.
Driving Revenue with Customer Logistics Data
Kellogg relies on customer logistics data to make informed decisions and improve efficiencies around shopping...
Serving Investment Managers
Novus is a portfolio intelligence platform that helps the world’s top investors generate higher returns. The company works with 100+ of the world’s top investment managers and institutional investors, managing approximately $2 trillion. The platform helps the industry’s top investors collectively innovate and gain valuable insights into their investments.
Changing How the World Invests
Novus aims to change how the world invests by allowing their users to explore...
by Gary Orenstein
Over the past several months, we worked closely with the Tapjoy data science and engineering team to implement MemSQL as the database to power their Mobile Marketing Automation and Monetization Platform. In order to deliver optimized ads to over 500 million global users and support over one million transactions per minute, Tapjoy needed a database that could enable HTAP, a Gartner term we refer to frequently at MemSQL, which stands for Hybrid Transactional and Analytical Processing.
by Emily Friedman
In our connected world, some businesses adapted to the Internet, and some businesses blossomed with the Internet. Shutterstock embodies defining characteristics of the latter.
For more than ten years, Shutterstock has grown into one of the largest and most vibrant two-sided marketplace for creative professionals to license and contribute content, including images, videos and music.
As an Internet-based company, IT infrastructure is a critical component to Shutterstock’s success, with...