real-time nano marketing

Real-Time and The Rise of Nano-Marketing

The tracking and targeting of our online lives is no secret. Once we browse to a pair of shoes on a website, we are reminded about them in a retargeting campaign. Lesser known efforts happen behind the scenes to accumulate data and scan through it in realtime, delivering the perfect personalized campaign. Specificity and speed are converging to deliver nano-marketing. If you are a business leader, you’ll want to stay versed in these latest approaches. If not, as a consumer, you’ll likely...